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Will Twitter’s new “Vine” Become Part of the Local Marketing Mix?
Mashable: “Will the :06 become the new :30 in the ad world?” Late last week, Twitter launched a new mobile video service called Vine. The service allows users to make short looping videos on their...
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WSJ Survey: Small Business Owners See Pros of Social Media for Growth
A recent survey from the Wall Street Journal and Vistage International shows that small businesses find value in social media, but are digging in to see which channels are worth the most investment....
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Top 5 Local Ad Stats of the Week: Social Media
Given the limited advertising budgets of SMBs, the reason more and more of them are starting to use social media as a marketing tool is the potential reach these platforms allow without the need to...
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Top 5 Local Ad Stats of the Week: Reputation Management
A few weeks ago we shared stats that highlighted the importance of ratings and reviews for local search as well as the impact ratings and reviews have on consumers. Along those same lines, today’s...
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Top 10 Reasons to Attend LSA|14 in Huntington Beach
The 2014 Local Search Association Conference kicks off in just 10 days! Here are the top 10 reasons you won’t not want to miss the premier local advertising and marketing event of the year: 10. Idea...
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Maximizing R.O.I. in Local Media Today
Please join LSA, YP and Market Authority for an exclusive webinar presentation next Thursday, May 8 from 2 pm – 3 pm EST. Local advertising is more fragmented than ever and is evolving rapidly. Due to...
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YP and Market Authority Discuss Perception vs. Reality of Print ROI
During a webinar hosted by YP and Market Authority last week, Matt Centofanti of YP and Tom Maguire of Market Authority discussed that while print Yellow Pages (PYP) usage has declined in recent...
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How Simplification of Local Solutions Can ‘Lift’ Business
Today’s post is brought to you by our guest contributor John Klein, managing director at Cevoh. Cevoh is a Management Consulting Firm that provides guidance to improve business equity along five key...
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Think Tank Chicago: Exploring Local Advertising on a Dark and Stormy Night
Ryan Vaspra, SVP of product and operations at Sightly, shares his thoughts on our recent Think Tank Chicago event which brought together local advertising leaders from companies including Facebook, YP,...
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Top 5 Local Ad Stats of the Week: Online Privacy
As Big Data transforms the relevance and effectiveness of digital advertising, it is generating tension around online privacy. At the local level, mobile devices have created an influx of location...
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Digital Marketing Tactics that Drive Customer Retention for SMBs
In my recent article on Street Fight, I talk about the importance of customer retention for SMBs and highlight some of the best digital marketing tactics that help build loyalty and repeat customers....
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LSA Member Innovation in Local: Acquisio
This week we hear from Acquisio, a high-powered ad management technology that enables digital and local search marketers to optimize their search campaigns and report on social, mobile and display...
View ArticleTop 5 Local Ad Stats of the Week: Big Data
Big data is revolutionizing the local advertising and marketing space. The ability to target a specific consumer in a specific location via multiple devices is changing the way advertisers connect...
View ArticleLocal Market Launch Bets on Channel Partnerships for SMB Success
Instead of adding to the noise of the five sales calls received by SMBs each week, Local Market Launch is leveraging channel partners to get the company’s new suite of SMB listing management solutions...
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Study: Traditional Media too Pricey for Local Businesses, Digital too...
Despite the issues of price, perceived value and complexity of traditional and digital media marketing tactics, local dealers, agents and franchisees haven’t stopped using them. Of course, according to...
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Yahoo, xAd, Yext, Bing, ReachLocal & 25 Others Sponsoring LSA|15
Last week we highlighted some of the exciting speakers already booked for the 2015 LSA Conference in LA, April 20-22. Today, we are pleased to share with you all the impressive companies that are...
View ArticleWhy Local Biz Should Simplify Marketing Strategies in 2016
Today’s local business owner has more options than ever to reach customers and market his or her products and services. And consumers are using new and changing technologies to access media and make...
View Article24 Expert Predictions for Local Marketing in 2016
In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. We received 24 interesting predictions from a...
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Study: 56% of Local Retailers Haven’t Claimed Google My Business Listing
In our efforts to provide resources for small businesses to learn about digital marketing (events, webinars, blogs, etc.), there have been a number of common recommendations coming from experts. One...
View Article2016 Is Ending with a Number of Key Announcements in “Local”
The local marketing and media space continues to evolve. From mergers and partnerships, to product innovations and releases, a number of LSA members have made headlines through a variety of...
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